WILLEMSTAD (DA) — Curaçao’s World Cup jerseys have become a strong commercial and media success for adidas, with the away kit nearing sellout through retail partners, people with knowledge of the kit rollout said to Deporte Awe.
Both Curaçao kits have performed strongly, especially when measured against the size of the Curaçao market.
The away jersey has stood out in particular. People familiar with the retail response said to Deporte Awe that adidas has received signals that the away kit is nearly sold out through retail partners, while the home jersey also has been well received.
The colorful away design has drawn attention from national and international media and across social media, where it has frequently been mentioned among the most attractive jerseys at this World Cup.
Curaçao’s visibility during the group stage also has helped build interest in the kits.
People familiar with the partnership said to Deporte Awe that adidas is proud of the response, especially because Curaçao’s players are pleased with the designs and have worn them with pride. The designs also have connected strongly with fans.
Adidas is grateful to the Curaçao Football Federation (FFK) for its trust and close cooperation, people with knowledge of the partnership said to Deporte Awe, while hoping Curaçao’s World Cup run still has more to come.